I have always believed that there were similarities between sales and fundraising. I read (and I need to re-read) several of Jeffrey Gitomer's little books on sales. They helped me to rethink fundraising.
Thanks to Geoffrey James of Sales Machine for penning How to Sell B2B in a Nutshell! As I read Geoffrey’s post I noted how similar it is to our work cultivating and soliciting donors. Geoff recommends sales folks keep a copy in their wallets, I suggest any great fundraiser do the same! Italics are mine.
Selling B2B fundraising is not difficult. In fact, it’s ridiculously easy. All you need do is follow these 18 extremely simple steps: Very like the Five I’s of Fundraising….