Getting Ready to discuss Seth Godin's Tribes

Seth Godin wrote a six-part blog post about his new book, Tribes: We Need You to Lead Us , on the Social Edge. 

On Thursday, January 15, the Smaller Indiana's Indy Business Book Club will discuss Seth Godin's Tribes.  Of course, I will capture our discussion on this blog space.

Tribes Used To Be Local — Social Edge.

Now, the Internet eliminates geography.

This means that existing tribes are bigger, but more important, it means that there are now more tribes, smaller tribes, influential tribes, horizontal and vertical tribes, and tribes that could never have existed before. Tribes you work with, tribes you travel with, tribes you buy with. Tribes that vote, that discuss, that fight. Tribes where everyone knows your name. The professionals at the CIA are a tribe and so are the volunteers at the ACLU.

There's an explosion of new tools available to help lead the tribes we're forming. Facebook and Ning and Meetup and Twitter. Squidoo and Basecamp and Craigslist and e-mail.

There are literally thousands of ways to coordinate and connect groups of people that just didn't exist a generation ago.

All of it is worthless if you don't decide to lead. All of it goes to waste if your leadership is compromised, if you settle, if you don't commit. Many tribes.

Many tools. I'm writing to you about both. The market needs you (we need you) and the tools are there, just waiting. All that's missing is you, and your vision and your passion.