After attending a fundraising seminar over a year ago, I realized that my personal reputation and personal brand was more essential for me. In the nonprofit business, personal brand was the starting point for my nonprofit/cause brand.
Today, I discovered the Personal Branding Blog's post on 10 Step Expert Guide to Blogging Your Personal Brand. So, I went back and decided to read the beginners, intermediate, and advanced guides.
After reading the previous posts, I got some work to do. I am not failing. I started a lots of the steps. I have actually, completed a quite a few steps. Here's my assessment against those steps.
A. Beginners Guide, my grade is C
1) Learn about blogging, 2) Listen to current conversations, 3) Take a niche, 4) Get your equipment ready, 5) Pick your logo and theme, 6) Create your "personal brand page", 7) Get an RSS feed, 8) Claim your blog on Technorati, 9) Widgetize your blog, and 10) Write 5 remarkable posts.
B. Intermediate Guide, my grade is D
1) Start adding links to your posts, 2) Get consistent with formatting, 3) Create your "About this blog" page, 4) Comment like a champ, 5) Find out who your visitors are, 6) Guest post on another blog, 7) Integrate your blog URL/feed throughout digital kingdom, 8) Promotion on discussion forums, 9) Use at least one picture per post, and 10) Allow for search and organization.
C. Advanced Guide, my grade is C
1) Host your own blog, 2) Select or design a unique theme, 3) Choose plugins, 4) Integrate your social networks, 5) Search engine blog optimization, 6) Try a few different types of posts, 7) Allow someone to guest blog, 8) Interview your favorite blogger, 9) Get ranked, and 10) Form content partnerships.
D. Expert Guide, my grade is D
1) Podcast your brand on your blog, 2) Lifecasting, 3) Start your own mailing list, 4) Place advertisements, 5) Setup an affiliate program, 6) Poll your readers, 7) Build a team blog, 8) Use your blog as a platform, 9) Write an eBook/book, and 10) Start more blogs.
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